Marketing for Tourism and Hospitality

Name: Marketing for Tourism and Hospitality
Brand: Taylor & Francis
SKU: 9781138121294
Price: 113.0 NZD
Availability: InStock

Collaboration, Technology and Experiences

By Alan Fyall and Patrick Legohérel and Isabelle Frochot and Youcheng Wang

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Summary

Marketing for Tourism and Hospitality explores the evolving marketing landscape shaped by technology and the demand for authentic, co-created experiences in the tourism and hospitality sectors. It offers students a comprehensive introduction to key themes including collaboration, technology, and experiential marketing, supported by diverse international case studies. The book balances academic rigour with practical insights to prepare students for real-world marketing challenges in a global context.
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Format: Paperback / softback

$113⁰⁰

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Marketing for Tourism and Hospitality

$113⁰⁰

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This book is ideal for students enrolled in tourism and hospitality degree programmes seeking an accessible yet thorough understanding of contemporary marketing practices within these dynamic industries.

This is an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offers a clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

Description

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.

Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.

This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Book Details

INFORMATION

ISBN: 9781138121294

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 21 March 2019

Country: United Kingdom

Imprint: Routledge

Illustration: 17 Tables, color; 39 Line drawings, color; 67 Halftones, color; 106 Illustrations, color

Audience: Tertiary education

DIMENSIONS

Width: 189.0mm

Height: 246.0mm

Weight: 1320g

Pages: 620

Collections

Alan Fyall Business & Entrepreneurship Education & Reference Isabelle Frochot Marketing & Sales Non-Fiction Patrick Legohérel Youcheng Wang

About the Author

Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs’ Director at the Rosen College of Hospitality Management, University of Central Florida, USA.

Patrick Legohérel is Professor at the School of Hotel and Tourism Management (ESTHUA), University of Angers, France, where he teaches tourist behaviour, marketing strategy, pricing and revenue management in hospitality and tourism, international marketing.

Isabelle Frochot is a senior lecturer at the University of Savoie, France, where she teaches tourist behaviour, experiential tourism, branding and international tourism.

Youcheng Wang is William C. Peeper Preeminent Professor in Destination Marketing and Dean of the Rosen College of Hospitality Management, University of Central Florida, USA.