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Digital Business Transformation
How Established Companies Sustain Competitive Advantage From Now to Next
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Digital Business Transformation
$5499
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Fuel your business' transition into the digital age with this insightful and comprehensive resource.
Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realise their digital potential.
Digital Business Transformation provides readers with examples of the challenges faced by global organisations and the strategies they used to overcome them. The book also includes discussions of:
- How to decide whether to defend, differentiate, or disrupt your organisation to meet digital challenges
- How to deconstruct decision-making throughout all levels of your organisation
- How to combine strategy, product, experience, engineering, and data to produce digital results
Perfect for anyone in a leadership position in a modern organisation, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organisation meet the challenges of a changing world.
Book Details
INFORMATION
ISBN: 9781119758679
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 29 March 2021
Country: United States
Imprint: John Wiley & Sons Inc
Audience: Professional and scholarly
DIMENSIONS
Spine width: 31.0mm
Width: 155.0mm
Height: 226.0mm
Weight: 386g
Pages: 224
About the Author
NIGEL VAZ is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by Consulting Magazine as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives. Publicis Sapient clients include British Gas, Carrefour, Goldman Sachs, Lufthansa, Marriott, McDonald's, National Institutes of Health, Nationwide, Nissan, T-Mobile, and Unilever. He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, CNN, The Financial Times, and The Wall Street Journal, and is an inductee of the BIMA Digital Hall of Fame.
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