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The Neoliberal Self in Bollywood
Cinema, Popular Culture, and Identity
Brief Description
An exploration of the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture. The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the...
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This book focuses on the neoliberal self, which, far from being a stable marker of urban, liberal, millennial Indian identity, has a schizophrenic quality, replete with contradictions and oppositions, that belies the narrative of progress and prosperity that has marked mainstream cultural discourse in India. 15 b&w illus.
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Description
An exploration of the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture.
The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the unstable neoliberal identity lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects.
This analysis draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. The Neoliberal Self in Bollywood by Namrata Rele Sathe also examines a variety of peripheral subjects and texts, including the film star, the urban space, web series, YouTube videos, and social media content.
Book Details
INFORMATION
ISBN: 9781835951798
Publisher: Intellect
Format: Paperback / softback
Date Published: 03 October 2025
Country: United Kingdom
Imprint: Intellect Books
Illustration: 15 Halftones, black and white
Audience: Professional and scholarly
DIMENSIONS
Spine width: 7.0mm
Width: 170.0mm
Height: 244.0mm
Weight: 230g
Pages: 134
About the Author
Namrata Rele Sathe holds a Ph.D in media studies and is currently a postdoctoral fellow affiliated to the School of Interwoven Arts and Sciences at Krea University, Sri City. She is the assistant editor of Studies in South Asian Film and Media. Her research interests include feminist media studies, literary studies, gender and sexuality studies, and popular culture.
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