The Direct to Consumer Playbook

Name: The Direct to Consumer Playbook
Brand: Unknown
SKU: 9781398605428
Price: 64.99 NZD
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The Stories and Strategies of the Brands that Wrote the DTC Rules

By Mike Stevens

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3.69

( 39 ratings, 2 reviews)

Summary

SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up

Build your DTC brand by learning from the best. As consumer buying habits shift, more brands turn to e-commerce and direct sales. Yet scaling remains a challenge.

Discover the founding stories, strategies, failures, and successes of DTC pioneers like Huel, graze, Who Gives a Crap, Casper, allplants, Bloom & Wild, and more. Learn about starting up, building community, using data, going multichannel, developing a bulletproof brand, and navigating funding, margins, growth, customer service, and product development.

This book shares firsthand playbooks from top DTC brands to help you overcome marketing costs, logistical demands, technology choices, and service challenges for success at scale.
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Format: Paperback / softback

$64⁹⁹

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The Direct to Consumer Playbook

$64⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for entrepreneurs, business leaders, and anyone interested in direct-to-consumer e-commerce, startups, and scaling innovative brands.

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.

Description

SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up

Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.

Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right.

Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover:

How they got started, what worked then and what works now
The importance of building a community and how to use data
When to consider going multichannel
Why you need a bulletproof brand
Navigating funding, margins, growth, customer service and product development and more

For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

"Very few books are both as inspiring and useful as this," praises Adam Morgan, highlighting the real lessons from DTC success and failure. Jonathan Petrides calls it "chock full of helpful learnings" and a must-read. Alessandro Savelli simply says, "Recommended." Simon Duffy MBE describes it as "a treasure trove of insight and learning" for anyone interested in DTC. The case studies and interviews capture the spirit of Britain's fastest growing DTC scaleups.

Book Details

INFORMATION

ISBN: 9781398605428

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 May 2022

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 12.0mm

Width: 156.0mm

Height: 233.0mm

Weight: 350g

Pages: 224

Collections

Business & Entrepreneurship Business Leadership & Management Mike Stevens Non-Fiction Technology & Digital Transformation in Business

About the Author

Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Dorset, UK.