Martin Kihn

Introducing AI agents, the groundbreaking third wave of AI's integration in the workforce Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry tells you how companies can create and control their own AI agents and build a virtual workforce. It goes behind-the-scenes on how Salesforce built a platform to drive AI agents, solving problems like hallucinations...

Become more competitive by developing a superior customer experience through data, AI, and trust—and get your organisation ready for AI agents like Agentforce. Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like...

Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalisation, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms (CDPs) have come to the fore, offering companies a way to capture,...