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Selling Europe to the World
The Rise of the Luxury Fashion Industry, 1980-2020
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Selling Europe to the World
$5199
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for students and professionals in business, fashion, and cultural studies, as well as anyone interested in the history and global dynamics of luxury brands.
The first book to explain why and how European companies have dominated the global luxury industry since the 1980s.
The first book to explain why and how European companies have dominated the global luxury industry since the 1980s.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalised material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business?
Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised as a compelling and engaging read, this book offers a unique blend of business management insight and historical perspective on luxury goods. Dr. Annamma Joy of The University of British Columbia calls it essential reading for understanding the fundamentals of the luxury industry, while Dr. Ruth Marciniak from the British School of Fashion highlights its value as an excellent complement to luxury marketing and branding texts.
Book Details
INFORMATION
ISBN: 9781350335783
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 09 March 2023
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Illustration: 40 bw illus
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 12.0mm
Width: 156.0mm
Height: 234.0mm
Weight: 400g
Pages: 184
About the Author
Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland. His research focuses on the business history of creative industries (watchmaking, fashion, and luxury) and multinational enterprises. He is the author of numerous books, edited volumes and academic articles published in English, French, German, Italian and Japanese.
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