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Professor Pierre-Yves Donzé

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  • Selling Europe to the World
    Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalised material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses...
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