Persuasive Copywriting

Name: Persuasive Copywriting
Brand: John Wiley and Sons Ltd
SKU: 9780749483661
Price: 115.0 NZD
Availability: InStock

Cut Through the Noise and Communicate With Impact

By Andy Maslen

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4.05

( 60 ratings, 4 reviews)

Summary

Persuasive Copywriting by Andy Maslen is a psychology-driven guide designed to enhance copywriting skills and help marketing and creative professionals create compelling, effective copy that stands out. This second edition offers advanced techniques rooted in human decision making and consumer engagement, along with practical advice on measuring copy effectiveness, creating briefs, and navigating evolving channels like mobile and social media. Including insightful interviews with leading ad agencies and copywriters, it addresses key challenges faced across various roles in the industry.
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Format: Paperback / softback

$115⁰⁰

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Persuasive Copywriting

$115⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for marketing professionals, creative practitioners, and copywriters who have basic copywriting knowledge and want to advance their skills with psychology-based techniques. It is also suitable for those involved in briefing, content marketing, and navigating digital and social channels who seek practical and inspiring copywriting insights.

Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.

Description

Enhance your copywriting skills with psychology-driven techniques to create standout copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential for every marketing or creative professional's bookshelf.

With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell standout copy in a cluttered marketplace.

Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:

Practical advice to measure and benchmark effective copy
Guidance on creating and critiquing briefs
New chapters on how to weave copywriting skills into the wider industry
Storytelling and content marketing
The impact of evolving channels like mobile and social media

Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Persuasive Copywriting has received high praise for its engaging and informative style. Elle Graham-Dixon highlights the book's witty balance of guidance and coaching, making it enjoyable and effective for copywriters. Joe Fattorini commends its ability to add charisma to writing by blending lessons from ancient psychology to modern neuroscience. Marc Lewis regards it as essential reading not only for copywriters but also art directors, and Drayton Bi emphasises its value in addressing the scarcity of good copywriting in the digital age, noting it is clear and jargon-free.

Book Details

INFORMATION

ISBN: 9780749483661

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 January 2019

Country: United Kingdom

Imprint: Kogan Page Ltd

Edition: 2nd Revised edition

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 16.0mm

Width: 157.0mm

Height: 235.0mm

Weight: 445g

Pages: 296

Collections

Andy Maslen Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction Science & Nature

About the Author

Andy Maslen is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, The Economist, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, The New York Times and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.