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Value Pricing for Accounting Professionals

A Complete Guide for Accountants and Bookkeepers to Find the Right Clients and Increase Profitability
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Value Pricing for Accounting Professionals offers a practical guide to adopting a value pricing strategy, enabling accountants and bookkeepers to increase profits and deliver enhanced client results. The book demystifies pricing conversations, helping professionals build confidence in charging higher fees by quantifying value effectively.

Mark Wickersham presents a step-by-step approach reinforced with numerous real-life case studies and benchmarking research from thousands of accounting professionals. Topics include pricing new clients, re-pricing existing ones without causing loss, calculating profitable prices, packaging services, managing scope creep, and adapting pricing strategies to remote services and challenging economic conditions.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for accountants, bookkeepers, and accounting firm leaders seeking to implement value-based pricing strategies to improve profitability and client service. It suits professionals aiming to gain confidence in pricing discussions and looking for practical, research-backed methods to enhance their practice's financial performance.

Book Hero thinking about your next read

Increase profits without working longer hours with this practical guide to creating an effective value pricing strategy for accountants and bookkeepers.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.

The concept of value pricing is simple to understand, but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident, and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value.

The book's step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages, and managing the 'invisible' cost of scope creep. It also provides new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Experts praise the book's transformative power in pricing strategies. Ronald J. Baker highlights its mindset shift and proven tactics for pricing based on customer value, not internal costs. Steve Pipe calls it "priceless," crediting Mark as the world's best expert on pricing for accountants. Paul Dunn describes it as a must-have that turns complex pricing into actionable steps, improving firms for professionals, teams, and clients alike.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781398605374

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 July 2022

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 155.0mm

Height: 235.0mm

Weight: 430g

Pages: 280

About the Author

Mark Wickersham is a Chartered Accountant, speaker and sought-after profit improvement expert. Since selling his own accountancy practice in 2006 he has trained and mentored hundreds of accountants around the world on how to improve their value pricing techniques and strategies. He has built a large, international online community with The Value Pricing Academy, The Bookkeepers' Pricing Academy and the private Facebook group, Value Pricing with Mark Wickersham.

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