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The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology
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Check link for latest rating. ( 58 ratings, 8 reviews)
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Format: Hardback
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The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Te...
$3999
Unit price
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This guide is ideal for entrepreneurs, artists, investors, and anyone curious about how NFTs and blockchain technology intersect with fashion, art, sports, and social causes. It suits readers seeking a clear, strategic introduction to this evolving digital frontier.
"The ultimate guide to the NFT revolution: How non-fungible tokens are poised to transform the digital world."--Publisher's description.
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Description
The ultimate guide to the NFT revolution: How non-fungible tokens are poised to transform the digital world.
Non-fungible tokens, or NFTs, are the most important digital innovation since the creation of blockchain and cryptocurrency. NFTs share the best elements of both of these technologies, while also representing an entirely new step forward in the technological landscape. But how did NFTs arise, how will they impact art and business in the decades to come, and—perhaps most importantly—how can savvy entrepreneurs position themselves today for success in the NFT-driven world of tomorrow?
This guide by industry leader and entrepreneur Marc Beckman delves into the underpinnings of NFT technology in a way that makes the subject clear and comprehensible to the layperson, while drawing on Marc's branding experience to explore exactly how NFTs are poised to change fashion, sport, fine art, and even social justice. In The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology, he explores how NFTs will create entirely new asset classes and investment possibilities, such as fractional ownership in dynamic works of art. And in doing so, he also tells the story of how he personally discovered and became entranced by this powerful new tool, and where he believes NFTs will take business and branding throughout the 21st century.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
"Marc Beckman is a visionary who sees future opportunities ahead of most," praises Steven Cooper from Sony, highlighting Beckman's deep knowledge and strategic approach. Dina Fierro of NARS Cosmetics calls the book a "thoroughly necessary text" and a worthwhile primer for artists, collectors, investors, and marketers. WWD.com notes the book as an informative page-turner illustrating the rise of NFTs with examples from digital pioneers like Takashi Murakami and Steve Aoki.
Book Details
INFORMATION
ISBN: 9781510768420
Publisher: Skyhorse Publishing
Format: Hardback
Date Published: 17 March 2022
Country: United States
Imprint: Skyhorse Publishing
Illustration: 100 images
Audience: General / adult
DIMENSIONS
Spine width: 15.0mm
Width: 178.0mm
Height: 229.0mm
Weight: 572g
Pages: 160
About the Author
Marc Beckman is the cofounder of Truesy, the premier luxury NFT digital artwork platform, featuring galleries from select artists worldwide. Marc founded the award-winning agency, DMA United, with a modern vision: combining commercially oriented principles with branding and advertising. Today, DMA United boasts the lead position at the center of superior Style & Design. A sampling of Marc's clients include the NBA, Karl Lagerfeld, MoMA, LVMH, Warner Brothers Entertainment, Sony Music, and Nelson Mandela. In recent years, Beckman has structured several high-profile deals and partnerships such as Russell Westbrook x Barneys New York, Nelson Mandela x KITH, Pepsi x Puma, and Gucci x Azede Jean-Pierre.Beckman was admitted to the State Bar Association of New York, New Jersey, and Washington, DC, after graduating with a JD from Hofstra University School of Law, and a Bachelor of Liberal Arts from Boston University. He is also an Adjunct Professor with NYU Stern's MBA Program and is co-chairman of NYU Stern's Luxury & Fashion Council.Beckman lives in Manhattan with his wife and their two children.
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