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Events Exposed

Managing and Designing Special Events
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Events Exposed by Lena Malouf offers an insightful look into the world of event planning and management. It provides practical advice and industry secrets for organising successful events, covering aspects like budgeting, logistics, and client relations. The book serves as both a guide for newcomers and a resource for seasoned professionals seeking to refine their skills.
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Format: Hardback
$11999
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you are passionate about event planning and aspire to elevate your skills in business and entrepreneurship. It offers insight into the intricacies of the event industry, providing strategies and expert advice that can enhance your ability to manage successful events.

Book Hero thinking about your next read

From business essentials to design inspiration, the secrets to events industry success Author Lena Malouf is a renowned expert in the special events industry.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organisations, including as International President of the International Special Events Society and an advisory board member for The Special Event.

Events Exposed will feature straightforward advice on operating a successful special events business, gleaned from Malouf's 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more.

And beyond the business components, the book will also include a section on designing successful events, including tabletop, ceiling, and wall dรฉcor. A chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life.

With full-colour photos in two 8-page inserts and practical checklists throughout, this will be a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.

Book Details

INFORMATION

ISBN: 9780470904084

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 20 January 2012

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Tertiary education

DIMENSIONS

Spine width: 23.0mm

Width: 221.0mm

Height: 277.0mm

Weight: 907g

Pages: 272

About the Author

Lena Malouf (CSEP, AIFD) was recognized in 2010 with the event industry's highest honor, the prestigious Lifetime Achievement Award from The Special Event organization, for her contribution of excellence to the international events industry. Malouf was the founding president of the Australian Chapter of the International Special Events Society (ISES) and later served as the international president of this global organization. Her illustrious career began in commercial floristry and later branched out into event management and design. Malouf has planned events for countless celebrity, royal, and corporate clients, and continues to travel worldwide to share her knowledge and expertise through university lectures, dynamic stage presentations, event company consultancy, and mentoring aspiring business owners.

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