Making Numbers Count
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Making Numbers Count
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Making Numbers Count
From the bestselling author Chip Heath and accomplished writer Karla Starr comes an essential guide to understanding the power of numbers and how to make them work for you. In Making Numbers Count, the authors delve into the art and science of conveying numerical data in a meaningful and impactful way, transforming cold, clinical statistics into engaging and persuasive narratives. Drawing on years of research, the book offers practical strategies for anyone looking to enhance their communication skills with numbers, whether they're addressing global issues or personal queries.
Have you ever wondered how many hours’ worth of songs you’ve listened to on your Spotify Wrapped this year? Or pondered the true value of your commuting time? Maybe you’ve tried to understand your likelihood of contracting Covid based on the latest statistics, or compared your Netflix viewing hours against the most popular shows. Making Numbers Count offers insights into these questions and more, helping both math enthusiasts and novices translate the numbers that shape our world into relatable and compelling stories.
The authors explore the mental limitations humans face when dealing with numbers. For instance, until recently, most languages lacked words for numbers greater than five, highlighting how our cognitive evolution has not kept pace with the increasing complexity of modern data. In a world where the ability to comprehend and communicate data is more critical than ever, this book becomes a vital resource.
Whether you're interested in understanding global issues like climate change—such as grasping that the Australian wildfires destroyed an area twice the size of Portugal—or simply curious about the everyday statistic that highlights how few people wash their hands after using the restroom, Making Numbers Count equips you with the tools to make sense of these figures. The book explains how to break down complex numbers into manageable and relatable figures, thereby making data more transparent and comprehensible to all.
Chip Heath and Karla Starr introduce six core principles focused on simplicity, concreteness, and familiarity, among others, to reveal what makes a number compelling. They provide actionable steps to transform abstract statistics into engaging stories that capture attention and aid understanding. By using real-world examples and implementing proven techniques, the authors show how anyone can make their communication of numbers more vivid and memorable.
Whether you're a business professional, educator, student, or just someone looking to better understand the numerical data in your life, Making Numbers Count is an invaluable guide that empowers you to bring numbers to life in the most inspiring and effective way possible.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Making Numbers Count by Chip Heath and Karla Starr is praised as concise, breezy and pragmatic. Described as a unique and painless guide to understanding and communicating statistics, it offers astute advice for businesspeople and educators. The book is appreciated for making maths accessible through practical techniques, tables, anecdotes, and amusing facts.
Book Details
INFORMATION
ISBN: 9781787634220
Publisher: Transworld Publishers Ltd
Format: Paperback / softback
Date Published: 13 January 2022
Country: United Kingdom
Imprint: Bantam Press
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 153.0mm
Height: 234.0mm
Weight: 239g
Pages: 192
About the Author
Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books- Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California. Karla Starr (Author) Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.
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