Josh Bernoff

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, and YouTube are where customers discuss products and companies, write their own news, and find their own deals. But how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry—yet it's still utterly foreign to most companies running things...

Is Your Company EMPOWERED for Success? You know it's happening within your organisation. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you be one? And just as important—how can you lead them? We call them HEROes: highly empowered and resourceful operatives. Your company...