Groundswell, Expanded and Revised Edition
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, and YouTube are where customers discuss products and companies, write their own news, and find their own deals. But how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry—yet it's still utterly foreign to most companies running things...PaperbackSold Out
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