Fashion Brand Stories

Name: Fashion Brand Stories
Brand: Allen & Unwin
SKU: 9781350135543
Price: 71.99 NZD
Availability: InStock

By Joseph H. Hancock and Joseph H. Hancock

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Summary

Fashion Brand Stories presents ten detailed case studies of iconic brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc. Through engaging storytelling, it reveals how fashion brands build and sustain customer relationships by crafting distinct cultural identities. Featuring interviews with industry professionals, the book traces brand origins, growth, successes, and failures, and explores modern topics such as social media, celebrity endorsements, ethical sourcing, and the shift towards quality over quantity.
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Format: Paperback / softback

$71⁹⁹

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Fashion Brand Stories

$71⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for students, educators, fashion designers, brand strategists, and anyone interested in the intersection of storytelling and fashion business.

Description

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.

These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure, and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.

Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised for its accessible yet insightful exploration of fashion branding, the book has been described as "an engaging introduction to key concepts in fashion and apparel studies" and "a unique overview of how brands develop and whether their stories are authentic or cleverly designed." It appeals to both creatives and business professionals keen to understand the strategic and cultural forces behind successful fashion brands.

Book Details

INFORMATION

ISBN: 9781350135543

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 20 October 2022

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Edition: 3rd edition

Illustration: 90 color illus

Audience: Tertiary education

DIMENSIONS

Spine width: 18.0mm

Width: 156.0mm

Height: 234.0mm

Weight: 480g

Pages: 216

Collections

Business & Entrepreneurship Education & Reference Joseph H. Hancock Joseph H. Hancock Marketing & Sales Non-Fiction

About the Author

Joseph H. Hancock II is a professor at Drexel University, USA. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is principal editor for the journal Fashion, Style & Popular Culture, and co-editor of The Fashion Business Reader (Bloomsbury Visual Arts, 2019).