Ira Kaufman

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organisational core values to achieve competitive advantage. Retaining...

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organisational core values to achieve competitive advantage. Retaining...