Chris Horton

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organisational core values to achieve competitive advantage. Retaining...

Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organisational core values to achieve competitive advantage. Retaining...

The gripping story of Taiwan's past and precarious present from one of Taiwan's top foreign correspondents. Following the war in Ukraine, all eyes have turned to Taiwan as the next possible geopolitical tinderbox. Yet while it lies at the epicentre of China and the USA's tense relationship, its story and its people go overlooked and misunderstood. In Ghost Nation, leading...