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The Creative Curve
How to Develop the Right Idea, at the Right Time
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Check link for latest rating. ( 1,623 ratings, 214 reviews)
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Format: Paperback / softback
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The Creative Curve
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book suits business leaders, creative artists, entrepreneurs, and anyone eager to understand and harness creativity. It is ideal for readers seeking a fresh, practical guide to generating ideas that achieve mainstream success.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
Big data entrepreneur Allen Gannett busts the myth of creative genius and reveals the real secrets behind breakthrough success in any field.
A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new.
We've been told a lie about the nature of creativity.
We're told stories about creative geniuses - the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren't told is the actual story behind such hits. In fact, there is a science and method for mainstream success, whether writing a popular novel, starting a company, or creating an effective marketing campaign. In this book, Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.
New ideas are surprising at first and slowly become familiar as we get used to them. Allan Gannett reveals there's a sweet spot between what feels familiar and safe to us, and what is innovative and new - the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are those who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh.
Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin-starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you're a business leader, a creative artist, or a budding entrepreneur - and it will teach you the secret to conceiving great ideas that can achieve major success.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Seth Godin calls it "a juicy, rollicking tour along the path toward creativity." The Creative Curve debunks the notion that creativity is an innate talent, emphasising that everyone can learn to produce breakthrough ideas. Daniel Pink praises it for blending science and lively anecdotes to help readers tap into their creative potential. Ann Handley recommends it for those who feel uninspired, noting Gannettβs approach shows how to do creativity the right way. Shawn Achor describes it as insightful, inventive, and practical, presenting creativity as an accessible, repeatable process.
Book Details
INFORMATION
ISBN: 9780753548738
Publisher: Ebury Publishing
Format: Paperback / softback
Date Published: 14 June 2018
Country: United Kingdom
Imprint: W H Allen
Audience: General / adult
DIMENSIONS
Spine width: 21.0mm
Width: 135.0mm
Height: 216.0mm
Weight: 286g
Pages: 288
About the Author
ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.
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