Qualitative Research Methods in Public Relations and Marketing Communications

Name: Qualitative Research Methods in Public Relations and Marketing Communications
Brand: Taylor & Francis
SKU: 9780415471176
Price: 447.0 NZD
Availability: InStock

By Christine Daymon and Immy Holloway

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3.62

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Summary

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications serves as a practical guide for students undertaking qualitative research. It encourages effective and critical engagement with the practices and discourses of professional communication, offering comprehensive coverage of the research process in public relations and marketing communications.
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Format: Hardback

$447⁰⁰

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Qualitative Research Methods in Public Relations and Marketing Comm...

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for graduate and advanced undergraduate students in public relations and communication management, as well as practitioners wishing to improve their qualitative research skills.

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

Description

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised as a complete primer for both students and practitioners, this edition clearly unpacks challenging concepts while balancing theory and practical process. The book emphasises reflexivity and transparency as core to ethical qualitative research, making it the most comprehensive and indispensable resource available in the field.

Book Details

INFORMATION

ISBN: 9780415471176

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 24 August 2010

Country: United Kingdom

Imprint: Routledge

Edition: 2nd edition

Illustration: 8 Tables, black and white; 8 Illustrations, black and white

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 930g

Pages: 416

Collections

Business & Entrepreneurship Christine Daymon Education & Reference Immy Holloway Marketing & Sales Non-Fiction

About the Author

Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning. Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.a

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