Entrepreneurship Theory and Practice

Name: Entrepreneurship Theory and Practice
Brand: Allen & Unwin
SKU: 9781137589552
Price: 127.95 NZD
Availability: InStock

By Francis J. Greene

0.0 (0 reviews)

Summary

Entrepreneurship Theory and Practice by Francis J. Greene is a comprehensive and contemporary textbook bridging entrepreneurship theory with practical application. Covering the full business life cycle, including the often-overlooked area of business closure, it combines strong academic rigour with clarity and accessibility. The book presents the latest evidence-based insights through global case studies, practical examples, and useful tools, making complex concepts easy to understand.
Read More

Format: Paperback / softback

$127⁹⁵

AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

Entrepreneurship Theory and Practice

$127⁹⁵

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This textbook is ideal for undergraduate, postgraduate, and MBA students undertaking modules on entrepreneurship that integrate theory and practice. No prior knowledge of entrepreneurship is required, making it suitable for learners new to the subject as well as those seeking a deeper understanding.

Description

This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly.

Research-led yet practice-oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.

Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/entrepreneurship-theory-and-practice. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Book Details

INFORMATION

ISBN: 9781137589552

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 28 February 2020

Country: United Kingdom

Imprint: Red Globe Press

Illustration: 33 bw illus

Audience: Tertiary education

DIMENSIONS

Spine width: 22.0mm

Width: 192.0mm

Height: 258.0mm

Weight: 990g

Pages: 392

Collections

Business & Entrepreneurship Education & Reference Francis J. Greene Non-Fiction Start-ups & Entrepreneurship

About the Author

Professor Francis J. Greene is Chair of Entrepreneurship at Edinburgh University. Prior to this, he was Professor of Small Business Entrepreneurship and Head of the Department of Entrepreneurship and Local Economy at the University of Birmingham, UK. He has spent over 20 years teaching practical and theoretical entrepreneurship modules at Durham, Warwick and Birmingham, and has been Visiting Professor at Mannheim University and Erasmus University. He is also consulting editor of the International Small Business Journal and has authored numerous journal articles, book chapters and practitioner reports. He is the co-author of Storey and Greene, Small Business and Entrepreneurship. His business engagement work has seen him work for the OECD, the European Commission, the Federation of Small Business, some of the major banks in the UK, as well as individual and national governments. This work has sought to practically improve understandings of entrepreneurship for individual businesses, and stakeholders such as the banks and national and international policy makers. His research interests are focused on the start-up, growth and failure of entrepreneurial businesses.