Fodor's InFocus Zion & Bryce Canyon National Parks

COMPETITIVE ADVANTAGE:

• Fodor’s has the best-selling Utah-specific guide on Amazon.
• Brand-new guidebook covering two of the most visited national parks in Utah.
• In-depth and beautifully illustrated features written by local insiders.

TOURISM TRENDS:

• Driven by the global COVID-19 pandemic, domestic trips to outdoor places like National Parks have risen significantly. Travellers are seeking alternative lodging such as camping and RVs over hotels, as well as road trips over flying. Visits since the pandemic exceeded 4.5 million.

  Zion National Park was one of the top four most-visited parks in the U.S. in 2019.

  In 2018, Utah visitors spent $9.75 billion, which supported 136,000 jobs, resulting in $1.28 billion in state and local tax revenue.

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points.
• Fully redesigned back cover.
• “Best of” Lists will visually engage the reader and provide an overview of the entire destination, highlighting the best things to see and do, as well as what to read and watch before going.
• Visually focused with more colour and images including more full and half-page images throughout, as well as colour-coded category icons.
• Other useful features include Great Itineraries, Calendar of Events, Best Tours, Outdoor Adventures, and more.
• “Travel Smart” section provides logistical planning tips, now at the front of the book and redesigned with an infographic feel.
• Stronger Voice and Opinions in all Fodor's guides offer more personality. The tone is more friendly and conversational, aiming to inspire rather than just inform.

CURATED AND RELEVANT:

• Focused coverage on only the best places so travellers can make the most of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.
• CONCISE:

• Shortened reviews are presented with brevity and focus.

Please see additional key selling points in the book main description.