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Running Against the Herd

Battling Biases to Make Better Investment Decisions
By Eddie Perkin
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Brief Description
Why do smart, capable individuals and teams so often make poor decisions? Running Against the Herd offers new answers to this question by blending insights from behavioural economics with hard-earned lessons from a two-decade-plus investing career. Eddie Perkin draws on his extensive experience leading global investment... Read More
Format: Hardback
$4999
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Releases 1st September 2026 (Approx. Date) Pre-order  "Running Against the Herd" now to secure your copy from our first shipment

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Eddie Perkin draws on his extensive experience leading global investment teams to identify biases that shape our decisions, not just in markets and boardrooms but also in sports, gambling, and everyday life.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Why do smart, capable individuals and teams so often make poor decisions? Running Against the Herd offers new answers to this question by blending insights from behavioural economics with hard-earned lessons from a two-decade-plus investing career.

Eddie Perkin draws on his extensive experience leading global investment teams to identify biases that shape our decisions, not just in markets and boardrooms but also in sports, gambling, and everyday life. He shows how mental shortcuts—from overconfidence and short-termism to groupthink—impair judgement and shares practical tools to counteract them. Through real-world examples and data from hundred-million-dollar investment decisions, Perkin demonstrates that success depends less on predicting the future than on designing teams and processes that challenge assumptions, welcome dissent, embrace uncertainty, and learn from mistakes.

Accessibly written and deeply relevant beyond finance, this book reveals how anyone—investors, leaders, or professionals across fields—can improve their decision-making by understanding its underlying psychology. Running Against the Herd provides a road map for thinking more clearly, working more collaboratively, and achieving better outcomes in a world of uncertainty.

Book Details

INFORMATION

ISBN: 9780231224147

Publisher: Columbia University Press

Format: Hardback

Date Published: 25 August 2026

Country: United States

Imprint: Columbia Business School Publishing

Illustration: 9 b&w figures, 3 tables

Audience: General / adult

DIMENSIONS

Width: 140.0mm

Height: 216.0mm

Weight: 0g

Pages: 288

Collections

Business & Entrepreneurship Business Leadership & Management Company Culture & Human Resources Eddie Perkin Finance & Economics Finance & Investment Mindset & Self Help New Year, New You Non-Fiction Personal Finance Pre-order Books Pre-orders Pre-orders by Release Date Self-Help & Personal Development

About the Author

Eddie Perkin is a former chief investment officer at Goldman Sachs Asset Management and Eaton Vance with twenty-five years of global asset management experience. He now serves as an independent director on the Invesco mutual fund board and as an executive in residence at Babson College.

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