Eric Butow

Find the money to execute your brilliant business ideas. Funding a New Business For Dummies drills down to the top question on the minds of entrepreneurs—where can you find the funds to launch your new business? Connecting the dots between your vision and the capital needed to make it happen can be one of the most challenging parts of entrepreneurship....

Become an Instagram aficionado and grow your business online Instagram For Business For Dummies shows you how you can tap into the social media platform with over 1 billion active users and the highest brand engagement of any social app out there. Businesses of all sizes have discovered how successful they can be when they take advantage of Instagram's powerful...

The first and most trustworthy guide to the hot new social media platform Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky For Dummies serves as your guidebook to navigating the new platform. Learn to import...

Are you on Insta? Start sharing pictures and a lot, lot more Instagram For Dummies helps you navigate Instagram and all the updates coming to the platform. For new and experienced users, this book keeps you in the know, so you can post to your feed, create Reels and Stories, broadcast and watch live video, and so much more. This...

A handbook for professionals implementing or upgrading chatbots In AI Chatbots For Dummies, chatbot expert Kelly Mirabella and veteran tech educator Eric Butow deliver a from-scratch guide to deploying AI-powered chatbots that keep your business's customers happy. The book offers step-by-step instructions to building your bot and putting it into use — even if you don't know how to code....

Transform your online presence into a lead generation machine Instagram & Facebook All-in-One For Dummies brings together the expertise of a group of seasoned social media professionals and certified Meta trainers to solve the biggest challenge facing businesses and individuals today: how to translate Facebook and Instagram’s massive user bases into loyal audiences and customers. This comprehensive guide eliminates the...

Mind your online P's and Q's with this expert digital manners guide Conducting yourself online can be challenging. It sometimes seems like the web and social media are tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of...

Grow Your Business will provide you with all the tools and blueprints you need to take your business from startup to scale-up. You've sown the seeds, it's time for the fruits of your labour to start producing! With Grow Your Business, Eric Butow and the experts at Entrepreneur give you insider knowledge and step-by-step guides to develop your growth plan...

Put your best brand story in front of 1+ billion users! One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an...