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An Introduction to Fashion Retailing
From Managing to Merchandising
Series: Basics Fashion Management
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An Introduction to Fashion Retailing
$5499
Unit price
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for fashion students, retail professionals, educators, and anyone interested in understanding the evolving fashion retail industry, especially those seeking practical knowledge backed by real-world examples.
Revised edition of the author's Fashion retailing, [2014]
An example-led introduction designed to get readers up-to-speed quickly on everything from corporate social responsibility to store management and merchandising
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behaviour, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.
This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.
Series: Basics Fashion Management
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Fashion Buying
What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes, and practicalities of buying in the...Paperback$5499Unit price /UnavailableAvailableShips in 4-6 weeks -
A Practical Guide to the Fashion Industry
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers, interviews and case studies give insight into the...Paperback$4999Unit price /UnavailableAvailableShips in 4-6 weeks -
An Introduction to Fashion Retailing
If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behaviour, fast fashion and corporate social responsibility. You’ll also learn professional techniques through...Paperback$5499Unit price /UnavailableAvailableShips in 4-6 weeks -
Visual Merchandising for Fashion
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce...PaperbackSold Out -
Fashion Promotion
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the...PaperbackSold Out
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised for being an invaluable resource, the book is recognised as a definitive roadmap through the complex retail landscape. Reviewer Jackie Mallon highlights its clear explanations of industry jargon, engaging case studies, and exercises that deepen understanding. It is valued both by fashion students and industry professionals for offering a holistic perspective on retail operations and encouraging applied learning.
Book Details
INFORMATION
ISBN: 9781350098275
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 25 March 2021
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Edition: 2nd edition
Illustration: 70 color illus
Audience: Tertiary education
DIMENSIONS
Spine width: 12.0mm
Width: 160.0mm
Height: 228.0mm
Weight: 400g
Pages: 168
About the Author
Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management, and store design for fast fashion brands such as Urban Outfitters and Gap, Inc.
Also by Dimitri Koumbis
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Fashion Buying
What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes, and practicalities of buying in the...Paperback$5499Unit price /UnavailableAvailableShips in 4-6 weeks
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