Managing The Professional Service Firm
Professional service firms differ from other business enterprises in two distinct ways. Firstly, they provide highly customized services, thus cannot apply many of the management principles developed for product-based industries. Secondly, professional services are highly personalized, involving the skills of individuals. Such firms therefore compete not only for clients but also for talented professionals. Drawing on more than ten years...Paperback$3600Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks