La Dolce Vita University, 2nd Edition

La Dolce Vita University, 2nd Edition should have a broad and perennial interest both domestically and overseas, particularly in the U.K., Canada, Japan, and China. It could appeal as either an impulse or planned purchase to any of these prospects:

All travellers to Italy: inveterate, first-time (including foreign study students), and even armchair voyagers. Italophiles, seeking to deepen their love and broaden their understanding of Italian culture. "Lifestyle" audiences with a keen interest in fashion, cuisine, personalities, and travel. Culturally curious individuals open to a friendly and easy entrée to Italian culture. Ethnic Italians looking to explore and more fully appreciate their cultural roots. Gift givers for any of the above.

Target-wise, LDVU has numerous advantages as there are myriad Italian travel, heritage, and language teacher affiliation groups, organisations, and businesses that can be marketed to and with whom alliances can be forged. Below is a sampling of initial possibilities:

Marketing Alliances / Speaking Engagements / Special Distribution Opportunities with the Italian-American community and heritage groups such as the National Italian American Foundation (NIAF)—the largest and most influential; one of the Board Members is close to the author's family. National Organization of Italian American Women (NOIAW), where the author is an active member and friendly with the Founder and Chairwoman Emeritus Dr. Aileen Sirrey; NOIAW is headquartered in NY but there are local chapters in all major cities on the east coast.

Westchester Italian Cultural Center (founded by Genovese Pope) where the author is well connected and has done culinary programmes in the past, and they will surely be willing to sponsor an event to promote LDVU2. Other prominent Italian-American heritage organisations with large local chapters in the NE corridor, Chicago, and West Coast; these include: The Order of the Sons of Italy (OSIA), The Italian American Studies Association (IASA), and Museo Italo-Americano, San Francisco.

The author has "two degrees of separation" from Lidia Bastianich, Mario Batali, Stanley Tucci (his mother has written advance praise for the book already), and Chaz Palminteri.

Channels of distribution beyond traditional and independent bookstores include college bookstores.