Bryce G. Hoffman

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. American Icon by Bryce G. Hoffman is a spellbinding account of one of the most remarkable corporate turnarounds in recent history. At the end of 2008, the venerable Ford Motor Company was teetering on the edge of financial disaster, with only months...

The Game-Changing Approach to Strategy and Planning That Will Keep Your Business Ahead of the Competition Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world. Red teaming makes critical and contrarian thinking part of the planning process,...