NFTs Are a Scam / NFTs Are the Future
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NFTs Are a Scam / NFTs Are the Future
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See moreBobby Hundredsβs manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space.
Bobby Hundreds's manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space.
Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now fans could not only directly support artists and creators but also have a genuine stake in the success of the work. Here, Bobby saw a way for the Hundreds community to participate in the brand as never before.
But was this a good idea? Are NFTs truly the future of creativity? Or just a fad? Are they a scam? Maybe they are all those things.
In NFTs Are a Scam / NFTs Are the Future, Bobby digs deep into these questions and more: Are NFTs fashion? A cult? Already over? Just beginning? None of the answers are simple, and Bobby works through each with the thoughtfulness and hard-earned insight that have made him a fervently sought-after voice in conversations about creativity, commerce, and community in the digital age.
Over the course of just a few years, NFTs have been celebrated and derided; fortunes have been made and lost, empires built and toppled, and Bobby has been, and remains, in the thick of it. For the reader sitting on a collection of NFTs, this is an obvious must-read. For those wondering what's been going onβand why it's worth paying attention toβit is the perfect primer.
Book Details
INFORMATION
ISBN: 9781250335821
Publisher: St Martin's Press
Format: Paperback / softback
Date Published: 17 June 2024
Country: United States
Imprint: Picador USA
Illustration: 8 Black-and-White Images
Audience: General / adult
DIMENSIONS
Spine width: 21.0mm
Width: 126.0mm
Height: 201.0mm
Weight: 276g
Pages: 304
About the Author
Bobby Kim, also known as Bobby Hundreds, is the author of This Is Not a T-Shirt. He is an illustrator, a documentarian, a designer, and a writer. In 2003, he cofounded The Hundreds, a global men's streetwear brand and editorial platform, with Ben Shenassafar and a few hundred bucks. Bobby lives in Los Angeles with his wife and two sons.
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