Bobby Hundreds

Part memoir, part manifesto, NFTs Are a Scam / NFTs Are the Future is the story of Bobby Hundreds's journey into NFTs, Web3, and the Metaverse from 2020 to 2022. His first memoir, This Is Not a T-Shirt, recounted his streetwear brand's story of community, commerce, and style. Now, he desires to tell the story of when a community itself...

Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now fans could not only directly support artists and creators but also have a genuine stake in the success of the...

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself. Streetwear exists in that rarefied space where genuine "cool" coexists with big business; where a star designer might work simultaneously with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and...