Everybody Wins

Everybody Wins comes from the visionary force behind EA Sports, The Sims, FIFA Soccer—essentially, all your favourite video games and apps. This is the first must-read game design thinking book for gamers, entrepreneurs, and tech enthusiasts.

Video games represent the largest entertainment industry in the world, and they offer much to teach us. How can we recreate the satisfaction we feel when playing games in our daily lives? How can we harness that feeling to make better products?

These are the questions Bing Gordon has been exploring throughout his 40-year career in tech. Affectionately known as the godfather of the video game world, his influence and famous "Gamification Checklist" have shaped the companies we interact with every day: Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few.

Gamification, as explained by Bing, is motivation coupled with rules and scoring mechanisms. It's a framework for amplifying productivity and building social capital, leading to improved relationships, self-satisfaction, and professional achievement.

Everybody Wins leverages Bing's Gamification Checklist and decades of fascinating behind-the-scenes stories to guide readers on how to create products that people love—along with providing a few life lessons. Each chapter delves into one of the eight concepts on the Checklist, such as Wow Moments, Invest and Express, and Retention Hacking, to explore why we continuously return to certain products and games.

With candid, first-person narration and Bing's signature wit, Everybody Wins assists readers in levelling up their products and services. It demonstrates that what makes video games so enjoyable and easy to emotionally invest in is the gold standard we should aim to replicate across all ventures.