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Growth Hacking For Dummies
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Growth Hacking For Dummies
$6500
Unit price
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank, you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organisation—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift, sustainable growth you need to stay alive and beat the competition.
Growth Hacking For Dummies provides a blueprint for building the machine from the ground up, whether you’re a fledgling organisation looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs.
- Soup to nuts: get a full overview of the growth hacking process and tools.
- Appliance of science: how to build and implement concept-testing models.
- Coming together: pick up best practices for building a cross-disciplinary team.
- Follow the data: find out what your customers really want.
You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Growth Hacking For Dummies by Anuj Adhiya has received praise for its practical insights into leveraging growth hacking techniques within business and entrepreneurship. Reviewers commend the book's straightforward and accessible approach to complex topics, making it suitable for both budding entrepreneurs and seasoned business professionals seeking innovative strategies. Many find the balance of theoretical knowledge and actionable steps especially valuable.
Book Details
INFORMATION
ISBN: 9781119612131
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 14 May 2020
Country: United States
Imprint: For Dummies
Audience: General / adult
DIMENSIONS
Spine width: 18.0mm
Width: 185.0mm
Height: 234.0mm
Weight: 340g
Pages: 256
Collections
About the Author
Anuj Adhiya learned growth hacking as a community moderator and then Director of Engagement and Analytics at GrowthHackers (founded by Sean Ellis, who coined "growth hacking"). He's mentored and coached a number of startups on the growth methodology at Harvard Innovation Labs & Seedstars. He's currently the VP of Growth at Jamber.
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