Sport and the Media

Name: Sport and the Media
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SKU: 9780415839822
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Managing the Nexus

By Matthew Nicholson and Anthony Kerr and Merryn Sherwood

Series: Sport Management Series

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Summary

Sport and the Media: Managing the Nexus offers a comprehensive exploration of the dynamic relationship between sport organisations and the media. This fully revised second edition combines detailed analysis of the evolving sport media industry with practical guidance on managing communication and media relations. Readers will discover the commercial ties between major media outlets and sport entities, alongside strategies for promoting sporting achievements. New chapters delve into social media, managing press at major events, sports journalism, and the role of media managers, enhanced by updated online resources for teaching.
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Format: Paperback / softback

$137⁰⁰

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Sport and the Media

$137⁰⁰

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This textbook is ideal for students pursuing degree courses in sport and the media, sport media management, or sport communication. It is also valuable for sport media and management professionals seeking to deepen their understanding and practical skills in media relations within the sports sector.

Description

Successful media relations and a sound communication strategy are essential for all sport organisations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.

The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors.

Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Series: Sport Management Series

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Sport and the Media

By Matthew Nicholson and Anthony Kerr and Merryn Sherwood

Paperback

$137⁰⁰

Available
Ships in 4-6 weeks

Book Details

INFORMATION

ISBN: 9780415839822

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 22 June 2015

Country: United Kingdom

Imprint: Routledge

Edition: 2nd edition

Illustration: 13 Tables, black and white; 14 Line drawings, black and white

Audience: Tertiary education

DIMENSIONS

Width: 174.0mm

Height: 246.0mm

Weight: 440g

Pages: 304

Collections

Anthony Kerr Business & Entrepreneurship Education & Reference Marketing & Sales Matthew Nicholson Merryn Sherwood Non-Fiction Series: Sport Management Series Sports

About the Author

Matthew Nicholson is an Associate Professor within the Centre for Sport and Social Impact at La Trobe University, Australia. Matthew’s research interests include the social impact of sport, the capacity of the community sport sector, increasing participation in sport and physical activity, the sport media nexus and efficacy of government policy. Matthew is the author and editor of a wide range of books, including Sport Management: Principles and Applications, Participation in Sport, Sport and Policy: Issues and Analysis and Sport and Social Capital Anthony Kerr is a Lecturer in the Department of Management and Marketing at La Trobe University, Australia. He has designed and delivered a wide range of subjects in sport business and marketing and his research interests focus on brand equity and professional football, especially the contribution that foreign fans (‘satellite supporters’) can make to an organisation’s bottom line in a global marketplace. He has been recognised for excellence in teaching and has a proven track record in marketing, sponsorship and media relations for sport organizations worldwide, and has worked with some of the world’s most famous brands: Nike, AT&T Wireless, SEGA, TimeWarner and the UK Super League Merryn Sherwood is a former award-winning newspaper journalist, who has worked in the media space at major events including the Vancouver 2010 Winter Olympic Games, 2010 Singapore Youth Olympic Games, Delhi 2010 Commonwealth Games, the 2011 Rugby World Cup and the Australian Open. Since 2011 she has worked as a media contractor for the International Triathlon Union, including driving the ITU’s social media channels at the London 2012 Olympic Games and editing Mind, Body, Soul - 25 Years of the International Triathlon Union, a limited edition book release to celebrate 25 years of the ITU’s history. She is currently undertaking a PhD that explores the roles of communications and media relations staff within Australian sports organisations at La Trobe University, where she also teaches in the sport management programme

Sport and the Media