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Fashion Management
A Strategic Approach
Brief Description
The 2nd edition of this market-leading text solidifies the bookโs place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the...
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See moreThis market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.
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Description
The 2nd edition of this market-leading text solidifies the bookโs place as the go-to guide for students studying the business of fashion.
With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry.
The 2nd edition of Fashion Management includes:
- A new chapter on โManaging Routes to Fashion Marketsโ, reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry.
- A new chapter on โFashion Lawโ, highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.
- Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow.
This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.
Book Details
INFORMATION
ISBN: 9781350340565
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 14 November 2024
Country: United Kingdom
Imprint: Bloomsbury Academic
Edition: 2nd edition
Audience: Tertiary education
DIMENSIONS
Spine width: 26.0mm
Width: 188.0mm
Height: 246.0mm
Weight: 880g
Pages: 448
About the Author
Rosemary Varley is Associate Lecturer at the Fashion Business School at London College of Fashion (LCF), University of the Arts London, where she was previously Subject Director for Marketing and Retail and Fashion Business Research Coordinator.
Ana Roncha is Lecturer in Fashion Marketing and Brand Strategy at the London College of Fashion. She is an Affiliate Professor at ESCP Europe and a Visiting Professor at Porto Business School.
Natascha Radclyffe-Thomas EdD FRSA is Professor of Marketing and Sustainable Business at the British School of Fashion, GCU London.
Liz Gee is Dean of the Fashion Business School at London College of Fashion.
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