Rosemary Varley

The 2nd edition of this market-leading text solidifies the book’s place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing...

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances, and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a...

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a...