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VNIITE

Discovering Utopia โ€“ Lost Archives of Soviet Design
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
VNIITE uncovers the forgotten history of the All-Union Scientific Research Institute of Technical Aesthetics, a Soviet design powerhouse founded in 1962. Led by visionary Yuri Soloviev, this collective of Moscowโ€™s most innovative designers pushed boundaries with utopian concepts and new design theories. The book revives their legacy through rare sketches, models, prototypes, and covers from the instituteโ€™s influential journal, tracing the evolution of Soviet graphic design across three decades.
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book appeals to readers interested in Soviet history, design theory, and visual culture, as well as professionals and students of graphic and industrial design seeking insight into a unique design heritage.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Written by the Moscow Design Museum's Alexandra Sankova and Olga Druzhinina, this book tells the previously untold story of the VNIITE - the All-Union Scientific Research Institute of Technical Aesthetics.

Formed in Soviet Russia in 1962 by the design visionary Yuri Soloviev, this cast network contained Moscow's most progressive designers. The 'Vniitians', as they were called, designed for the future and developed new theories and approaches to design in the USSR.

But more than fifty years later, the organisation is all but forgotten. It's hard to fathom how such an institution, dedicated to the promotion of utopian design, in theory and in practice, and the improvement of design standards within the Soviet Union, could have faded so far from view. After the disintegration of the USSR, the VNIITE and its library of images and prototypes were presumed lost.

Until now, that is. Thanks to the efforts of the Moscow Design Museum - and the discovery of the personal archives of some of the VNIITE designers - the story of this remarkable organisation is being pieced back together.

Alongside images of sketches, models and prototypes, the book also includes a selection of covers of one of the USSR's hidden gems of graphic design - the VNIITE's monthly journal, Technical Aesthetics. Showcased together for the first time, these covers chart Soviet graphic trends from the 1960s to the early 1990s.

In the pages of this book you can see some of the more compelling examples of utopian Soviet design. As the designer Paula Scher notes, the work offers a balance between 'the communist desire for a perfectly-designed world against the real world of human competitiveness and inequality'.

Book Details

INFORMATION

ISBN: 9781916457300

Publisher: Unit Editions

Format: Hardback

Date Published: 23 February 2023

Country: United Kingdom

Imprint: Unit Editions

Audience: General / adult

DIMENSIONS

Width: 170.0mm

Height: 240.0mm

Weight: 640g

Pages: 208

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