Marketing Research

Name: Marketing Research
Brand: Allen & Unwin Aotearoa New Zealand
SKU: 9781350442788
Price: 131.99 NZD
Availability: InStock

Delivering Customer Insight

By Alan Wilson

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Brief Description

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process. This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it... Read More

Format: Paperback / softback

$131⁹⁹

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Marketing Research

$131⁹⁹

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

Description

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.

This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students grasp the practical applications of theory.

This textbook is ideal for use on marketing research courses at undergraduate, postgraduate and MBA levels.

New to the 5th edition:
- Updated cases, examples and business environment terminology incorporating recent developments in the industry
- New feature within each chapter setting out the potential role of artificial intelligence
- Expanded material on experimental research and virtual test markets

Accompanying free online resources designed to support teaching and learning can be found at www.bloomsburyonlineresources.com/marketing-research

Book Details

INFORMATION

ISBN: 9781350442788

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 19 March 2026

Country: United Kingdom

Imprint: Bloomsbury Academic

Edition: 5th edition

Illustration: 63 photos, 13 tables, 18 figures

Audience: Tertiary education

DIMENSIONS

Spine width: 18.0mm

Width: 190.0mm

Height: 246.0mm

Weight: 880g

Pages: 448

Collections

Alan Wilson Business & Entrepreneurship Education & Reference Marketing & Sales Non-Fiction

About the Author

Alan Wilson is Professor of Marketing at the University of Strathclyde Business School, UK. He is an examiner for the Market Research Society.