Meet Serena: The Month I Finally Started Reading Again
By Amelia
After months of being stuck in a reading slump, Serena set herself one simple goal for August: just read. From finally starting the Throne of Glass series to rediscovering the...
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Your Introduction to Paranormal Romance
By Lizzy
Paranormal Romance is a sub-genre of the romance world that I love in all it's varied forms - Lizzy is sharing what it is and where to start if you're...
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Romance for Spring - Groundbreaking!
By Lizzy
Lizzy is sharing her top picks for Spring reads in the romance and romantasy genre - with plenty of cozy cottagecore vibes, fresh flowers, and new starts.
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5 Things Lizzy Learned About Romance Writers
By Lizzy
Lizzy went along to the New Zealand Romance Writers Convention and learned lots about why this group of writers are so amazing.
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Everything you need to know before ACOTAR 6 arrives
By Sacha
From the latest updates and Sarah J. Maas interview clues to the biggest fan theories, title predictions and what to read while you wait, here's your complete guide to ACOTAR...
Book Hero Origin Stories...
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We Did It! Book Hero Has Officially Moved 🎉
We did it! 🎉 After a huge weekend moving more than 100,000 books, Book Hero is officially settled into our brand-new HQ in Hobsonville. Take a look behind the scenes...
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Book Hero is moving! Here’s what you need to know.
Book Hero is moving! This weekend, we’re relocating 120,000 books, puzzles, board games and toys to our brand-new warehouse and bookstore at 112B Hobsonville Road. Find out what the move...
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Book Hero has won the 2026 Spark People’s Choice Award
Book Hero has won the Spark People’s Choice Award at the 2026 Retail NZ Awards! Book Hero is not even two years old, so hearing our name called as the...
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Two Years. Three Warehouses. One Wild Ride.
I can’t believe I’m already sitting down to write this blog post. Book Hero isn’t even two years old and we’ve already moved once before, which means we’re now onto...
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The Next Chapter in our Story
Today we’re incredibly excited to share the next chapter in our story. Later this month, we’ll be launching Toy Hero - a brand-new home for toys, imagination and play.
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Little Heroes, and an Easter to Remember
Even though we’re an online business, our physical bookstore feels like the heart of everything we do. There’s something special about stepping away from the screen and being around people...
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Another big year ahead
If we thought 2025 was a busy year, 2026 is shaping up to be even bigger. Before we get started, I’d like to be cheeky and acknowledge a small personal...
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Reflecting on 2025
Looking back on 2025, it has been without doubt the most challenging year of my life — and also the most rewarding. For a long time, I’ve held two competing...
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It’s beginning to look a lot like Christmas
Fresh off the back of our Christmas Bookshop Day (only our second ever in-person event) it’s fair to say it’s beginning to look a lot like Christmas here at Book...
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One year on - and we’re just getting started
Exactly one year ago today, the Book Hero website went live, and a hopeful but fragile idea transformed into a fully functional business with real people, real shelves, real books...
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What Does a Modern Bookshop Look Like? Celebrating NZ Bookshop Day
Tomorrow is New Zealand Bookshop Day, an event championed by the Booksellers Association of New Zealand to encourage book lovers to celebrate their local bookshop. Having not quite achieved the...
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Welcome to our New Home
We’ve done it — 40,000 books moved across a single weekend to our new home just around the corner at 8/4 Rawiri Place, Hobsonville. If you know Hobsonville, we are...
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