This week weβre excited to welcome Roopa to the team in the role of Libraries & Commercial Sales Hero!
Roopa will be looking after our growing community of school libraries who support Book Hero, working to get more amazing books into the hands of tamariki right across the country. Sheβll also be supporting our Sales Heroes as a specialist replenishment buyer (more on that below), so itβs fair to say sheβs going to be busy π

What inspired you to join the Book Hero team?
I visited Book Hero with my partner Oli and our two girls on last yearβs Bookshop Day and immediately loved the vibe. Seeing the team so passionate about books, alongside the excitement of the brand new bookshop and a warehouse packed full of stock, was genuinely inspiring. I especially loved the focus on kids and the care taken to make sure every customer was having a great experience.
My partner Oli is a librarian, so itβs fair to say books are very much part of our family DNA, and the role felt like a perfect fit.
Tell us about your role
There are two parts to my role: looking after our school librarians and supporting our Sales Heroes with replenishment buying.
As a replenishment buyer, Iβm responsible for making sure weβre holding just the right amount of stock of each title, which is a real challenge in books given the sheer number of titles available. Book Heroβs high service levels and overnight delivery promise were a huge part of what attracted me to the role, and holding the right stock is key to delivering on that promise. Iβll be working closely with Shirl to get pre order numbers right, keep an eye on upcoming trends, and monitor backlist sales so our shelves are always stocked with what customers want. We know no one likes to wait.
While I have a lot of experience in replenishment buying, the libraries side of the role is new to me and something Iβm really looking forward to. Iβll be keeping librarians up to date with our latest books for children and teenagers, as well as working directly with them on larger orders that require more planning and clear communication around stock levels and delivery expectations. Schools have different needs to retail customers, so itβs great for Book Hero to have dedicated support for these accounts.
Why do you think itβs important for kids to have access to books at school?
With the amount of technology kids have access to now, itβs more important than ever that they still have regular opportunities to read physical books. Not every child is able to visit a library outside of school, so having books readily available at school plays a huge role in supporting reading and learning.
Reading also gives kids a chance to step away from screens and spend time in their own imaginations. As a parent, I completely understand how kids can end up on iPads over the weekend. Life is busy. Providing access to books at school gives children another option, and often thatβs where a lifelong love of reading really begins.
Do you have any favourite books you love to gift?
I love gifting kids the boxed Dr Seuss collections, especially the special or limited editions. It wasnβt until my own girls were gifted them that I really rediscovered how specialΒ Dr SeussΒ is as an author. Books like Green Eggs and Ham are ones you can read over and over again without them ever getting old.
They make such a meaningful gift because theyβre books you know will be kept and revisited for years.
Favourite book you read recently?
VerityΒ completely took me by surprise. At first, some of the female characters felt almost exaggerated, and I even caught myself thinking it read like it had been written by a man. But as the story unfolded, everything clicked into place and those choices suddenly made perfect sense. It absolutely got me. Unsettling, clever, and one of those books that stays with you long after you finish it.
I also love horror, so naturally Iβm a fan of anything byΒ Stephen King, and Iβm still working my way through his backlist.
We hear you love board games. Any favourites?
Mansions of Madness is a big favourite of mine, although I donβt think we stock it yet, so that may need to go on my to do list. Itβs a really fun mix of a board game and a video game, with an app that guides the story as you play. I love anything a bit scary, so the horror elements really hook me, along with theΒ DnDΒ style decision making and exploration.
On the other end of the spectrum,Β Ticket to RideΒ is an obvious favourite. Itβs perfect for playing with both adults and kids, and because you donβt really know whoβs winning until the end, it keeps things friendly. Especially important when youβre playing with people who donβt love losing.
What do you like doing outside of work, reading and board games?
I love travelling with my family, especially road tripping and camping. Iβm also a big Formula One fan (go Mercedes!), which I'm surprised to learn is something I share with the majority of the Book Hero office!
Whatβs something people may be surprised to learn about you?
I love cruises so much that I actually got married on a cruise ship⦠in the Bahamas!
Please give Roopa a very warm welcome. Weβre incredibly lucky to have her on the team. To celebrate, weβre throwing one of our customary Welcome Sales, so check out her picks below. And if youβre a librarian or buy books on behalf of others, feel free to reach out to Roopa. Sheβd love to hear from you.
