The Curse of the Mogul

Name: The Curse of the Mogul
Brand: Penguin Random House NZ
SKU: 9781591843900
Price: 50.0 NZD
Availability: OutOfStock

What's Wrong with the World's Leading Media Companies

By Jonathan A. Knee and Ava Seave and Bruce C. Greenwald

0.0 (0 reviews)

3.93

( 222 ratings, 15 reviews)

Summary

The Curse of the Mogul by Jonathan A. Knee, Ava Seave, and Bruce C. Greenwald explores the volatile world of media conglomerates, questioning the industry's financial strategies and dispelling myths about the power of media moguls. It provides an analysis of why many high-profile media businesses struggle to deliver sustainable profits, drawing upon economic principles and insightful case studies. This book offers a critical view of the dynamic between media enterprises and their quest for dominance in the digital age.
Read More

Format: Paperback / softback

TEMPORARILY OUT OF STOCK Please add to wishlist to be notified when back in stock

Sorry, we're currently out of stock of The Curse of the Mogul. Please add to your Wishlist and we'll send you an email as soon as it's back in stock.

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're intrigued by the challenges and pitfalls within the media and entertainment industry, and how competitive advantage is pursued and often misunderstood in this sector. It's great for readers who appreciate an analytical perspective fortified by research and real-world examples to comprehend the complexities and dynamics of large media companies.

The Curse of the Mogul

We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' This title lays bare the financial performance beneath big Media's false veneer of power.

Description

It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as 'content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund.

The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney, News Corporation, Viacom, NBC, Universal and Time Warner tick will appreciate these enlightening insights.

Book Details

INFORMATION

ISBN: 9781591843900

Publisher: Penguin Putnam Inc

Format: Paperback / softback

Date Published: 22 February 2011

Country: United States

Imprint: Portfolio

Audience: General / adult

DIMENSIONS

Width: 140.0mm

Height: 216.0mm

Weight: 278g

Pages: 320

Collections

Ava Seave Bruce C. Greenwald Education & Reference Jonathan A. Knee Non-Fiction Penguin Books Science & Nature

About the Author

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.