100% NZ-owned | 80,000+ Books In NZ 📚

Today Only: 20% Off When You Buy 2+ Stationery Items! 🎨

Lateral Thinking

A Textbook of Creativity
By Edward de Bono
0.0 (0 reviews)
3.76 goodreads logo

Ratings/reviews counts are updated frequently.

Check link for latest rating. ( 4,713 ratings, 307 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Lateral Thinking by Edward de Bono explores the concept of solving problems through indirect and creative approaches, which differ from traditional, linear thinking. This self-help book introduces techniques and strategies to foster innovative thinking and generate new ideas, encouraging readers to transform how they approach challenges in personal and professional contexts. De Bono provides practical exercises and insights aimed at enhancing creative problem-solving skills and broadening one's perspective.
Read More
Format: Paperback / softback
$2700
Elsewhere:
$3000
OVERNIGHT NZ-WIDE DELIVERY

Found a better price? Request a price match

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in enhancing your problem-solving skills and creativity. It offers techniques for thinking outside the box and approaching challenges in innovative ways, making it ideal for anyone seeking to improve their personal and professional decision-making abilities.

Book Hero thinking about your next read

Lateral Thinking

Shows how to stimulate the mind in new and exciting ways. This is about freeing up your imagination.

Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Lateral Thinking: The classic work about improving creativity and thinking more productively.

This is the classic work on improving creativity from world-renowned writer and philosopher Edward de Bono.

In schools, we are taught to meet problems head-on—what Edward de Bono calls 'vertical thinking'. This approach works well in simple situations, but we often find ourselves at a loss when it fails. Lateral thinking is all about freeing up your imagination.

Through a series of special techniques, whether in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles, offering solutions that are as ingenious as they are effective. After reading this book, you will become a much more productive and formidable thinker.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Lateral Thinking by Edward de Bono is praised for its innovative approach to problem-solving and creativity. The book's ideas are seen as potentially transformative, encouraging readers to think outside conventional boundaries. Notably, it is suggested that had more professionals incorporated these concepts, it could have led to more positive outcomes in various fields.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9780241257548

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 25 August 2016

Country: United Kingdom

Imprint: Penguin Life

Audience: General / adult

DIMENSIONS

Spine width: 16.0mm

Width: 130.0mm

Height: 198.0mm

Weight: 195g

Pages: 272

Collections

Edward de Bono Featured Mindset & Self Help New Year, New You Non-Fiction Penguin Books Personal Development Philosophy & Psychology Self-Help & Personal Development

About the Author

Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com

Also by Edward de Bono

View all

More from Self-Help & Personal Development

View all

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 80,000 books and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.