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Writing Copy For Dummies
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Writing Copy For Dummies
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See moreTakes you through the various steps of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. This work shows you how to: write compelling headlines and body copy; turn your research into brilliant ideas; and, create motivational materials for worthy causes.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
A fun and easy way to write powerful, effective promotional and marketing materials.
Packed with practical insights and step-by-step guidelines, Writing Copy For Dummies shows aspiring professionals how to write compelling, results-oriented direct mail, print ads, radio spots, Web sites, e-mail blasts, articles, and press releases. Readers will discover how to do the necessary prep work and gather the crucial information, come up with great ideas, and fix projects when they go wrong.
Further sections cover everything from successful writing for the business-to-business market to writing effective press releases and putting together great press kits. For those intimidated by the writing and creativity required for successful advertising and marketing, the book offers sound advice on writing articles for the trade press as well as tips on evaluating copy, with a clear view of what works and what doesn't.
With Writing Copy For Dummies, entrepreneurs and business owners can skip the cost of hiring an agency and produce their own winning copy.
Jonathan Kranz (Melrose, MA) is the principal of and chief copywriter for Kranz Communications, a direct marketing and public relations writing firm.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Writing Copy For Dummies by Jonathan Kranz receives praise for being an accessible and comprehensive guide for both novice and experienced writers in the field of copywriting. Reviewers highlight the book's practical tips and clear explanations of concepts, making it a valuable resource for understanding and crafting effective marketing copy. The engaging style and structured layout are frequently noted as strengths, helping readers to absorb and apply the information effectively.
Book Details
INFORMATION
ISBN: 9780764569692
Publisher: John Wiley & Sons Inc
Format: Paperback / softback
Date Published: 29 October 2004
Country: United States
Imprint: For Dummies
Audience: General / adult, Tertiary education
DIMENSIONS
Spine width: 22.0mm
Width: 191.0mm
Height: 234.0mm
Weight: 581g
Pages: 384
Collections
About the Author
Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.
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