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What is Universal Everything?

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
What is Universal Everything? explores the pioneering digital art and design studio Universal Everything, led by Matt Pyke. Spanning 15 years, the book showcases 24 standout projects created for clients like Microsoft, Hyundai, Radiohead, and the Science Museum. Featuring high-resolution images, hand-drawn sketches, essays, interviews, and a rich palette of inspirations, it offers a vivid insight into the studio's innovative work and speculative future-facing explorations. Each copy of the book has a unique cover design, highlighting the studio's experimental spirit.
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Format: Hardback
$18000
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book will appeal to enthusiasts of digital art, design professionals, and those interested in the intersection of technology and creativity. Ideal for readers keen on innovative visual culture and art direction.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Matt Pyke, founder and creative director of Universal Everything, calls his studio a "digital art and design collective". After 15 years of revolutionary work in the digital realm, UE has its first book - What is Universal Everything?

Working closely with Pyke, the Spin design team of Tony Brook and Claudia Klat have designed a book that successfully brings Universal Everything's vivid on-screen work to the printed page. The book is printed using a unique salmon pink fluoro colour that has been specially created and mixed for the project.

What is Universal Everything? examines 24 of the studio's most exciting projects, from work for clients such as Microsoft, Hyundai, and MTV, through to projects for Radiohead and the Science Museum in London. For each piece of work, Pyke collaborates with a pool of international creative talent from his base in Sheffield in the north of England.

The book also focuses on several of UE's self-initiated projects that keep the studio pushing forward. These speculative explorations, says Pyke, are concerned with "trying to invent the future before we get there".

The book includes two essays and extensive interviews throughout, 90 pages of Pyke's hand-drawn sketches, as well as detailed listings of the studio's numerous sources of inspiration - from music to literature; from places to food.

In keeping with the book's high production values, nearly all the work featured in the book has been re-rendered at high resolution, allowing the full majesty of Universal Everything's screen-based work to be captured on the printed page.

Furthermore, every cover of What is Universal Everything? is unique: a different tipped-in image graces the cover of each edition. As Pyke notes: "We developed software to generate random combinations of shapes, colours, and sizes with collision detection. Thousands of unique graphic compositions have been generated... Everyone will own a one-off."

Book Details

INFORMATION

ISBN: 9781916457331

Publisher: Unit Editions

Format: Hardback

Date Published: 23 February 2023

Country: United Kingdom

Imprint: Unit Editions

Audience: General / adult

DIMENSIONS

Width: 240.0mm

Height: 338.0mm

Weight: 2300g

Pages: 384

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