Visual Research
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Visual Research
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See morePacked with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research, examining the importance of visual grammar and design literacy, audience, communication theory, and semiotics.
Each chapter features case studies, many new to this edition, demonstrating how the use of research methods can form the basis of effective visual communication and design problem-solving. It eschews end-product analysis in favour of discussing how research feeds into the design process.
With new case studies from Matt Cooke, Colette Sadlier, and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter. This makes it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.
Book Details
INFORMATION
ISBN: 9781350160569
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 08 September 2022
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Edition: 4th edition
Illustration: 200 colour illus
Audience: Tertiary education
DIMENSIONS
Spine width: 14.0mm
Width: 210.0mm
Height: 268.0mm
Weight: 868g
Pages: 256
About the Author
Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Russell also teaches on the MA Graphic Design program.
Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.
Also by Paul McNeil
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