Visual Research

Name: Visual Research
Brand: Allen & Unwin
SKU: 9781350160569
Price: 76.99 NZD
Availability: InStock

An Introduction to Research Methods in Graphic Design

By Russell Bestley and Paul McNeil

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Summary

Visual Research is a richly illustrated guide that explores various research methods tailored for graphic designers and visual communicators. It emphasises the foundational theories such as visual grammar, design literacy, audience analysis, communication theory, and semiotics, demonstrating how these can inform purposeful and clear design solutions. Featuring over 200 colour illustrations and new case studies, this edition focuses on integrating research deeply into the design process rather than just analysing final products.
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Format: Paperback / softback

$76⁹⁹

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Visual Research

$76⁹⁹

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This book is ideal for design students, educators, and practicing graphic designers seeking to deepen their understanding of research-led design methods. It suits those interested in both print and on-screen design who wish to enhance their visual communication skills through structured research approaches.

Description

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research, examining the importance of visual grammar and design literacy, audience, communication theory, and semiotics.

Each chapter features case studies, many new to this edition, demonstrating how the use of research methods can form the basis of effective visual communication and design problem-solving. It eschews end-product analysis in favour of discussing how research feeds into the design process.

With new case studies from Matt Cooke, Colette Sadlier, and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter. This makes it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.

Book Details

INFORMATION

ISBN: 9781350160569

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 08 September 2022

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Edition: 4th edition

Illustration: 200 colour illus

Audience: Tertiary education

DIMENSIONS

Spine width: 14.0mm

Width: 210.0mm

Height: 268.0mm

Weight: 868g

Pages: 256

Collections

Arts & Culture Education & Reference Non-Fiction Paul McNeil Russell Bestley Science & Nature

About the Author

Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Russell also teaches on the MA Graphic Design program.

Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.

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