Visual Merchandising and Display

Name: Visual Merchandising and Display
Brand: Allen & Unwin
SKU: 9781501315367
Price: 209.0 NZD
Availability: OutOfStock

Bundle Book + Studio Access Card

By Martin M. Pegler and Anne Kong

0.0 (0 reviews)

Summary

Visual Merchandising and Display, Seventh Edition covers all facets of visual merchandising and display, blending traditional methods with modern advancements. The book uses hundreds of global examples to demonstrate how retailers can align their image to target audiences through compelling window and interior displays. Updated chapters focus on lighting, fixtures, interactive media, store planning, CAD tools, floor plans, and planograms. A new section, Tools for Getting the Job, offers practical guidance on creating websites and portfolios using platforms like Behance.

The accompanying Visual Merchandising and Display STUDIO offers self-quizzes, flashcards, and videos to deepen understanding, while instructor resources include a guide, test bank, and PowerPoint presentations for course support.
Read More

Format: Multiple-component retail product

TEMPORARILY OUT OF STOCK Please add to wishlist to be notified when back in stock

Sorry, we're currently out of stock of Visual Merchandising and Display. Please add to your Wishlist and we'll send you an email as soon as it's back in stock.

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students, educators, and professionals in visual merchandising, retail design, and marketing, especially those seeking a detailed, practical, and up-to-date resource on visual display techniques and industry practices.

Description

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays.

The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.

New to this Edition:

Contains six new case studies and extensively revised and updated images
New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising

Visual Merchandising and Display STUDIO

Study smarter with self-quizzes featuring scored results and personalized study tips
Review concepts with flashcards of terms and definitions
Watch videos that bring chapter concepts to life

Instructor Resources

Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom
PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Reviewers praise the book for its comprehensive coverage and clear explanations of industry terminology and roles. The visuals, including photographs and illustrations, are noted as excellent and effective. The text is valued both academically and professionally, offering insight into the rationale behind key concepts. Educators highlight its uniqueness and usefulness over many years.

Book Details

INFORMATION

ISBN: 9781501315367

Publisher: Bloomsbury Publishing PLC

Format: Multiple-component retail product

Date Published: 05 April 2018

Country: United Kingdom

Imprint: Fairchild Books

Edition: 7th edition

Illustration: 353 color illus

Audience: Tertiary education

DIMENSIONS

Spine width: 26.0mm

Width: 214.0mm

Height: 282.0mm

Weight: 1580g

Collections

Anne Kong Arts & Culture Box Sets Education & Reference Martin M. Pegler Non-Fiction

About the Author

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Anne Kong is Professor and former Chairperson of the Visual Presentation and Exhibition Design Department at Fashion Institute of Technology (FIT) and partner of creative services for her own design company, A+D Kong, working with a vast range of clients on consulting and producing large-scale installations.