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Understanding Korean Webtoon Culture
Transmedia Storytelling, Digital Platforms, and Genres
Series: Harvard East Asian Monographs
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Understanding Korean Webtoon Culture
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for academics, students, and readers interested in digital media, Korean popular culture, and transmedia storytelling, as well as those curious about the global cultural impact of webtoons.
The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Webtoons—a form of comic that is typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world.
The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture.
Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches: political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people's shifting media consumption.
Series: Harvard East Asian Monographs
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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
This pioneering study is praised for its thorough and engaging analysis of webtoons within cultural globalisation and media convergence. Critics highlight its usefulness for scholars and students across media, cultural studies, and Korean popular culture fields. The book is noted for insightful commentary on platformisation and evolving media technologies, making it an enlightening resource.
Book Details
INFORMATION
ISBN: 9780674291317
Publisher: Harvard University Press
Format: Hardback
Date Published: 15 November 2022
Country: United States
Imprint: Harvard University Press
Illustration: 9 color photos, 5 color illus., 8 tables
Audience: Professional and scholarly
DIMENSIONS
Spine width: 19.0mm
Width: 152.0mm
Height: 229.0mm
Weight: 544g
Pages: 252
About the Author
Dal Yong Jin is Distinguished SFU Professor at the School of Communications at Simon Fraser University.
Also by Dal Yong Jin
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Understanding Korean Webtoon Culture
Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world. The rise of webtoons has fundamentally...Paperback$4999Unit price /UnavailableAvailableShips in 3-4 weeks
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