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The Thonet Brand

A Look at its Graphic Design History
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Thonet Brand explores the rich design heritage of the Thonet company, established in 1819, famed for its iconic furniture classics. This book uniquely examines the evolution of the company's graphic design, showcasing over 100 archival items spanning from ornate 19th-century sales posters to minimalist 20th-century catalogues. Complemented by interviews with key designers, it offers both a visual history of graphic design and a tribute to a two-century-old furniture manufacturer known for quality and aesthetics.
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Format: Hardback
$7299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for enthusiasts of design history, arts and culture readers, furniture aficionados, and professionals interested in graphic design evolution and branding.

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The graphic design behind the Thonet brand is explored for the very first time, along with the development of signets and printed goods parallel to the furniture design and the aesthetics of the age.

The graphic design history of furniture company Thonet, comparing their furniture design with the corporate graphic identity and how it developed.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The company Thonet was founded in 1819 and has since become a furniture manufacturer with the highest standards of design and quality. Worldwide, the name is associated with famous design classics of our time.

In this book, the graphic design behind the Thonet brand is explored for the very first time, along with the development of signets and printed goods parallel to the furniture design and the aesthetics of the age. More than 100 exhibits from the Thonet archives are presented chronologically—from the first 19th-century sales posters, adorned with ornaments like the furniture of the period, to the reduced-format catalogues from the 1920s, to the creation of a timeless image from 1974.

Discussions with designers of the brand from 1969 complete the volume. This publication is both graphic design history and a portrait of a 200-year-old company.

The Thonet Brand by Lilo Schäfer offers a unique insight into the branding and evolution of one of the most iconic names in furniture design.

Book Details

INFORMATION

ISBN: 9783721209853

Publisher: Niggli Verlag

Format: Hardback

Date Published: 04 October 2018

Country: Switzerland

Imprint: Niggli Verlag

Illustration: 250 Illustrations

Audience: General / adult

DIMENSIONS

Width: 147.0mm

Height: 209.0mm

Weight: 440g

Pages: 192

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