The Fashion Business Reader

Name: The Fashion Business Reader
Brand: Allen & Unwin
SKU: 9781474279543
Price: 162.0 NZD
Availability: InStock

0.0 (0 reviews)

Summary

The Fashion Business Reader is a comprehensive anthology that explores the global fashion business, covering everything from production to consumption. It gathers a rich interdisciplinary collection of classic and contemporary writings from business, social sciences, arts, and humanities. This essential volume includes ground-breaking journal articles, book chapters, and newly commissioned pieces on current themes, all introduced by expert scholars to provide context and guide further reading.
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Format: Paperback / softback

$162⁰⁰

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The Fashion Business Reader

$162⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for students on fashion and business courses, scholars, and industry professionals seeking an authoritative and interdisciplinary reference on the fashion business.

Description

The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities.

As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Praised for its unrivalled breadth in covering the fashion industry, from creation to consumption, this reader has been described as a vital resource for academia and professionals alike. It fills a notable gap in fashion and retail studies and offers a cultural, critical approach to understanding the business of fashion.

Book Details

INFORMATION

ISBN: 9781474279543

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 13 June 2019

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Illustration: 38 b&w illus

Contributors:

Edited by Joseph H. Hancock
Edited by Anne Peirson-Smith

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 22.0mm

Width: 190.0mm

Height: 246.0mm

Weight: 1160g

Pages: 528

Collections

Education & Reference Non-Fiction

About the Author

Joseph Hancock is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture.

Anne Peirson-Smith is an assistant professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture, and the creative industries. In addition to a global professional background in public relations and branding she is the co-author of Public Relations in Asia Pacific (2009), Global Fashion Brands (2014), and Communicating Transcultural Fashion (2018). She is also associate editor for the journal Fashion, Style & Popular Culture.