Systematically Working with Multimodal Data

Name: Systematically Working with Multimodal Data
Brand: Unknown
SKU: 9781119168324
Price: 154.0 NZD
Availability: InStock

Research Methods in Multimodal Discourse Analysis

By Sigrid Norris

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Summary

Systematically Working with Multimodal Data is a hands-on, full-colour textbook that offers a theoretically grounded, step-by-step process for data-driven qualitative Multimodal Discourse Analysis (MDA). It includes practical examples from YouTube and ethnographic video studies, guiding readers through transcription and analysis of multimodal video data from small to large datasets. The book also provides ample theory, literature guidance, and a teaching guide to facilitate understanding and application of multimodal data analysis.
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Format: Paperback / softback

$154⁰⁰

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Systematically Working with Multimodal Data

$154⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for advanced undergraduate, graduate, and PhD students, as well as participants in research workshops seeking a thorough and practical introduction to qualitative multimodal discourse analysis.

Description

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis

Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-colour introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyse the data.

This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.

Contains new research data, exceptional illustrations and diagrams
Offers step-by-step processes of working through examples, transcriptions and online videos
Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis
Designed to be easy-to-use with colour-coded definitions, tasks, discussion points and notes

Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

"A well-structured step-by-step guide that supports researchers from diverse fields and levels to systematically and reliably engage with multimodal video data analysis." – Iperstoria, Issue 15, Spring/Summer 2020

Book Details

INFORMATION

ISBN: 9781119168324

Publisher: John Wiley and Sons Ltd

Format: Paperback / softback

Date Published: 19 April 2019

Country: United Kingdom

Imprint: Wiley-Blackwell

Audience: Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 170.0mm

Height: 241.0mm

Weight: 635g

Pages: 328

Collections

Education & Reference Non-Fiction Sigrid Norris

About the Author

Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology, New Zealand. She is editor of the international journal Multimodal Communication and author of Analyzing Multimodal Interaction (2004) and Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis (2011).