Switched On

Sixties counter-culture led to a revolution in fashion so profound that its contemporary influence remains unparalleled. For the first time in history, women dominated the zeitgeist; never before has this monumental time in fashion been so richly documented.

Switched On takes you back to a time of looming social and cultural upheaval, when a cadre of energetic, creative, forward-thinking women explored undiscovered fashion terrain, and painted the backdrop for a transformative ten years.

The volume showcases the “It girls”—designers, artists, actresses, entertainers, authors, editors, photographers, models, entrepreneurs, activists, and newsmakers—who defined the decade, with profiles of Jane Birkin, Betty Catroux, Catherine Deneuve, Barbara Hulanicki, Eunice W. Johnson, Donyale Luna, Tiger Morse, Thea Porter, Lilly Pulitzer, Bridget Riley, Jean Seberg, Edie Sedgwick, Nancy Sinatra, Sharon Tate, Penelope Tree, Theadora Van Runkle, Veruschka, Mary Wells Lawrence, and many more. These turned-out, tuned-in, switched-on ladies fascinate now as they did then.

The stories of these women and the remarkable era they fashioned is lavishly illustrated with more than 250 photographs from the likes of David Bailey, Bert Stern, Milton H. Greene, Patrick Lichfield, Gianni Penati, Sam Lévin, Arthur Evans, Loomis Dean, Susan Wood, Véronique Bucossi, David Hurn, Alan Pappé, Bud Fraker, and Malcolm Bulloch. The book also features never-before-seen or published images from the renowned Independent Visions photo archive.

Foreword by Betsey Johnson, Afterword by Dame Mary Quant.