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Swipe, Scan, Shop
Interactive Visual Merchandising
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Swipe, Scan, Shop
$6599
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for retail professionals, fashion merchandisers, brand managers, and anyone interested in the intersection of technology and retail experience.
"A practical guide showing how retailers and brands work to inform, entice, and engage customers by incorporating new technologies throughout the shopping experience"--
A practical guide showing how retailers and brands work to inform, entice, and engage customers by incorporating new technologies throughout the shopping experience.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer’s beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.
With company highlights from brands such as Amazon Go, FIT:MATCH, and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience by using virtual and augmented reality, beacon technologies, and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.
With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Juanjuan Wu, Ph.D., Associate Professor of Retail Merchandising at University of Minnesota remarks: "A very useful read, especially about the technological and experiential advances in visual merchandising."
Book Details
INFORMATION
ISBN: 9781350092877
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 11 March 2021
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Illustration: 160 color illus
Audience: Tertiary education
DIMENSIONS
Spine width: 18.0mm
Width: 202.0mm
Height: 254.0mm
Weight: 642g
Pages: 194
Collections
About the Author
Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students.
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