Swipe, Scan, Shop

Name: Swipe, Scan, Shop
Brand: Allen & Unwin
SKU: 9781350092877
Price: 65.99 NZD
Availability: OutOfStock

Interactive Visual Merchandising

By Kate Schaefer

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Summary

Swipe, Scan, Shop by Kate Schaefer explores how fashion retailers craft interactive and sensory shopping experiences to build brand loyalty and connect with customers. Featuring brands like Amazon Go and Sephora, the book details the use of technologies such as virtual reality, facial recognition, and beacon tech to enhance in-store and omnichannel retail. It also covers mobile integrations that guide shoppers, customise products, and facilitate sharing, supported by a companion website with extra resources and videos.
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Format: Paperback / softback

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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for retail professionals, fashion merchandisers, brand managers, and anyone interested in the intersection of technology and retail experience.

"A practical guide showing how retailers and brands work to inform, entice, and engage customers by incorporating new technologies throughout the shopping experience"--

A practical guide showing how retailers and brands work to inform, entice, and engage customers by incorporating new technologies throughout the shopping experience.

Description

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer’s beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.

With company highlights from brands such as Amazon Go, FIT:MATCH, and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience by using virtual and augmented reality, beacon technologies, and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.

With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Juanjuan Wu, Ph.D., Associate Professor of Retail Merchandising at University of Minnesota remarks: "A very useful read, especially about the technological and experiential advances in visual merchandising."

Book Details

INFORMATION

ISBN: 9781350092877

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 11 March 2021

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Illustration: 160 color illus

Audience: Tertiary education

DIMENSIONS

Spine width: 18.0mm

Width: 202.0mm

Height: 254.0mm

Weight: 642g

Pages: 194

Collections

Education & Reference Kate Schaefer Non-Fiction

About the Author

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students.